Web Collaterals - Revision 1

Hi All,

Here are the revised web collaterals for our concert:

Changes to the artwork are:
1. Changed the hood area and adjusted the style of the headlights, so it won't look like "eyes".
2. Adjusted the shape of the flags to make it look like "banderitas".
3. Changed the size and colour of "PSALMIDEO CHORALE" at the top of the jeepney to give focus on the concert title.
4. Aligned the placement of the tires.
5. Created a shadow and outline for the sarimanok and the merlion.
6. Revised the placement of the concert details.
7. For the horizontal banners, the sarimanok and merlion are placed in front of the windshield to avoid redundancy. These 2 images replaced the concert title.
8. Over-all colours have been adjusted to saturated hues.

SET 1: BLACK BACKGROUND

thumbnail

vertical banner

horizontal banner

SET 2: WHITE BACKGROUND

thumbnail

vertical banner

horizontal banner

Web Collaterals

Below are the proposed designs for Manila ManiLAH's web materials for tickets.com.

I have used purple and blue as the dominant colour for the jeepney to match the colours of our filipiniana gown.

Please do take note that these images are created for web format.

Print versions such as poster and flyers will show more information
and details of the illustration will be more visible.

thumbnail

horizontal banner - white background

horizontal banner - black background

vertical banner

Line Drawings

Hi All,

Here are two line drawings of the jeepney. Rest assured na hindi madumi yung real drawing, I just adjusted the colours so the pencil marks will be more visible. Sa totoong buhay, malinis po talaga yang drawing na yan. :)

For EXHIBIT 1, I need your advise on what words/title we can place on the area for NAMEPLATE 1 AND NAMEPLATE 2. I'm working on separate illustrations for the sarimanok and the merlion. Masyado nang maliit yung space for the details. The music sheet/bar areas will show the notes for the song, "Manila ManiLAH". I'm still trying to figure out on how to illustrate the driver.

EXHIBIT 1

For EXHIBIT 1, medyo mas matangkad yung jeep and less refined yung drawing.

EXHIBIT 2

I'll try to drop by at the rehearsals tomorrow so that I can show you the actual drawings.
If I won't be able to make it, I'll just upload a clearer version of the drawings. I prefer the EXHIBIT 1 illustration.

Yan na lang po muna. Pasensya na, antok na talaga ko. :)

Jessette

Concert Logo and Poster Sketches

Hi All,

Here are the revised set of logos. I have also added a 4th design for the logo.
Note that for the 4th design, I have added a one-liner logo version, wherein the music stand have been removed. I'm thinking of using this style for the top of the jeepney design concept. The chosen logo design will follow the same format when adapted to the jeepney's nameplate area.
(sample sketch have been provided below)


LOGO DESIGN

click on image for a larger view

CONCEPT EXECUTION

http://manilamanilah.blogspot.com/2010/06/concepts-for-poster-design.html

If we will be going for concept 2, here's a very rough sketch of what can be done to this concept.
As what Allan have suggested, we can use "sarimanok" to represent the Philippines and "Merlion" to represent Singapore. Musical elements have also been added and the date of the concert have been used for the plate number. The driver will be wearing a suit, while some people singing can be added to the side of the jeepney. (I'm not sure if this would look baduy?)




I'm not sure if you can imagine the final illustration, but as what Suzette have pointed out, "class and elegance" must still be maintained inspite of these burst of colours. Rest assured that I will keep that in mind so as not to make our posters look "baduy" and avoid the "high school" look that Kiko had pointed out earlier. This can be achieved by creating a more matured and elegant illustration style, just like the one shown below.



POSTER LAYOUT

I'm thinking of placing Psalmideo's logo on top...something like, Psalmideo presents...
Manila ManiLAH followed by copy.

I'm just not sure if this format will be redundant, as the "Manila ManiLAH" title will be repeated at the nameplate area of the jeepney.



DESIGN PROCESS

If this concept will be pushed through, here's a summary of the design process that we need to follow:

1. Presentation of line drawings to the group/marketing team.
This is to ensure that everybody has agreed on the design elements.

2. Colour application. Watercolour washes will be applied to the approved illustration.
Minor colour adjustments can be done through photoshop. Major design changes will not be accepted at this stage of the design process.

3. Final drawing and poster layout will be presented to the group/marketing team for approval.

Your cooperation on giving the comments will be highly appreciated.

Thank you.


In behalf of the Marketing & Promotions Team,
Jessette

Concepts for Poster Design

In order for us to save time and effort, I would want to present our concepts first before we proceed with the final design and production of our Manila ManiLAH Concert Poster.

This design process is an important one, because this poster design would be adapted to our different visual communication mediums such as web banners, flyers, facebook page, programme, etc.

I am hereby proposing these three main concepts for our poster:

Concept 1:
DESIGN: Minimalist
Art Direction and Execution: Vector Graphics, Silhouette
Colours: 2 colour

INSIGHTS:

I'm thinking of using symbols of Manila/Philippines and Singapore for the silhouette.
The silhouettes must be distinct and easily recognizable. It's quite easy for Singapore, as we can just use the Merlion and/or Esplanade.

For Manila/Philippines, some images that comes to mind are jeepneys, calesa, ice-cream vending carts, Intramuros. I need inputs for these, but do take note that the creation of these vectors would take some time to do.

We can place Psalmideo's logo at the TOP part, something like
"Psalmideo Presents..."

Manila ManiLAH will be in reverse white against the silhouette.

Exhibit 1

Exhibit 2

Exhibit 3

Concept 2:
DESIGN: Illustration
Art Direction and Execution: Watercolour Illustration
Colours: multi-coloured but not too "festive"

INSIGHTS:
I'm thinking of creating a watercolour illustration of a jeepney that shows the front view of the vehicle.

The top part/nameplate area of the jeepney will be our Manila ManiLAH Concert Title. It will showcase the traditional elements of our jeepneys; on one side will be a horse icon and on the other side will be the Merlion. We can even place miniature flags of the Philippines and Singapore. "Byaheng Psalmideo" can be placed in the nameplate area for destination.

This is my favourite concept from all of these three options. The only problem that I can see in this concept is that I would need at least 1 week lead time for me to finish the illustration. I can only work on this illustration over the weekend and after office hours. Add to that the lead time for the actual layout and placement of text.

Exhibit 4

Concept 3:
DESIGN: Photography
Art Direction and Execution: Combination of Photography and Graphic Text
Colours: multi-coloured but not too "festive"

INSIGHTS:

The poster below is an ad campaign from Absolut Vodka.

The concept will be the same as Concept 2 except that we will be using photography and some CGI instead of using illustrations.

The design problem that this concept poses is that we don't have a hi-resolution stock photo of a jeepney. Alternatively, I can re-create a photo-realistic image of a jeepney through Adobe Photoshop but this process can also be tedious. I would also need at least one week to finish the production of the image.

Exhibit 5

Your comments will be highly appreciated. We need to agree on the concept ASAP so that the team can kickstart on the actual production process.

You can use the comments area below to write all your insights and feedback. Just make sure to properly identify yourselves :) Anonymous comments will not be honored.

In Behalf of the Marketing Team,
Jessette
http://www.crayonslife.com (shameless plug)